Billy Bai

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Billy Bai, Ph.D., CHE

Professor and Associate Dean of Research

HOS 266
Mail Code

Research Interests

  • Hospitality and Tourism Marketing
  • Relationship Marketing and Customer Loyalty
  • Destination Marketing

Courses Taught

  • Hospitality Marketing (TCA 380)
  • Marketing Systems (HOA 740/MHA 640)
  • Statistical Analysis for Hospitality (HOA 730)
  • Issues and Trends for Hospitality Educators (HOA 794)

Service & Recognition

  • Director of Research, West Federation of I-CHRIE
  • Advisory Board Member for Sunset Travel Awards
  • External Reviewer for Hospitality & Tourism Program and Faculty Promotion & Tenure

Additional Information

During his tenure at UNLV since 2001, Dr. Bai has been an active graduate faculty member. He has served on more than 70 graduate research committees, over 30 of which as Chair. He is a member of several professional associations such as I-CHRIE and has been listed in Who’s Who in America in 2010. In July 2015, I-CHRIE awarded Dr. Bai with the prestigious John Wiley & Sons Lifetime Research Achievement Award.