MKT 747: Global Digital Mktg. Strategie
Section: 1001

Course Section Credits Instructor Dates Status Call Number
MKT 747 1001 3 (3 max credits) Anlamlier Makbule Eda Jan. 20, 2026 to May. 9, 2026 Open 22045

Description

(Same as IB 747). This course explores the role of the internet in marketing strategy within the US and worldwide. Digital marketing encompasses marketing using global digital channels to reach consumer. It extends beyond the internet to other forms of new media,. It includes online advertising social media, and search engine optimization.

Prerequisites

Notes

This is a hybrid class; class is half face-to-face and half online.
In addition to material listed on the bookstore webpage, students should be aware that the use of an electronic device that includes a web camera and microphone, and is compatible with Respondus Monitor software, is required for this course. (Chromebooks do not meet this requirement).
Students who have not submitted immunization records and students who have accepted online-only agreements are not eligible to enroll in classes with any in-person requirements.

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