Course	Section	Credits	Instructor	Dates	Status	Call Number
MKT 747	1001	3 (3 max credits)	Krishen Anjala	Jan. 17, 2023 to May. 6, 2023	Open	22340

Description

(Same as IB 747). This course explores the role of the internet in marketing strategy within the US and worldwide. Digital marketing encompasses marketing using global digital channels to reach consumer. It extends beyond the internet to other forms of new media,. It includes online advertising social media, and search engine optimization.

Prerequisites

Notes

This class will meet every other week in person starting with the first week of the semesterIn addition to material listed on the bookstore webpage, students should be aware that the use of an electronic device that includes a web camera and microphone, and is compatible with Respondus Monitor software, is required for this course. (Chromebooks do not meet this requirement).Students who have not submitted immunization records and students who have accepted online-only agreements are not eligible to enroll in classes with any in-person requirements.This is a hybrid class; class is half face-to-face and half online.

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