Course	Section	Credits	Instructor	Dates	Status	Call Number
MKT 737	1001	3 (3 max credits)	Schibrowsky John	Jul. 13, 2026 to Aug. 14, 2026	Open	53222

Description

New service and product development process. Evaluation of potential markets. Identification design, and development of new services and products consistent with customer needs. Idea generation, concept testing, test marketing and commercialization discussed.

Prerequisites

Notes

This is an Internet class; refer to Canvas instructions at https://unlv.instructure.com.
In addition to material listed on the bookstore webpage, students should be aware that the use of an electronic device that includes a web camera and microphone, and is compatible with Respondus Monitor software, is required for this course. (Chromebooks do not meet this requirement).
Summer Term registration policies are not the same as Spring and Fall. Failure to familiarize yourself with Summer Term registration policies and procedures may result in penalties. Courses must be dropped the business day prior to start date to avoid penalties. Visit the Summer Term website at summerterm.unlv.edu for complete registration and schedule information.
- Payment Deadlines:
Due Date: 7/10/2026
Last Day to Pay Late: 7/14/2026

- Drop Deadlines:
100% Refund: 7/14/2026
50% Refund: 7/17/2026
Last Day to Drop: 7/31/2026

This data is for informational purposes only. Please see http://my.unlv.edu for a full catalog and more information.