Course	Section	Credits	Instructor	Dates	Status	Call Number
MKT 720	1001	3 (3 max credits)	Krishen Anjala	Jul. 13, 2026 to Aug. 14, 2026	Open	52657

Description

Design, analysis, interpretation, and communication of measurement and multivariate techniques to assess customer satisfaction, service quality and related marketing issues. Includes scaling, sampling, data collection, reliability, and validity.

Prerequisites

Notes

This is a hybrid class; class is half face-to-face and half online. This class will meet Mondays and Tuesdays in person.
In addition to material listed on the bookstore webpage, students should be aware that the use of an electronic device that includes a web camera and microphone, and is compatible with Respondus Monitor software, is required for this course. (Chromebooks do not meet this requirement).
Summer Term registration policies are not the same as Spring and Fall. Failure to familiarize yourself with Summer Term registration policies and procedures may result in penalties. Courses must be dropped the business day prior to start date to avoid penalties. Visit the Summer Term website at summerterm.unlv.edu for complete registration and schedule information.
- Payment Deadlines:
Due Date: 7/10/2026
Last Day to Pay Late: 7/14/2026

- Drop Deadlines:
100% Refund: 7/14/2026
50% Refund: 7/17/2026
Last Day to Drop: 7/31/2026

This data is for informational purposes only. Please see http://my.unlv.edu for a full catalog and more information.