Course	Section	Credits	Instructor	Dates	Status	Call Number
MKT 450	1001	3 (3 max credits)	Stafford Marla	May. 18, 2026 to Jun. 5, 2026	Open	51403

Description

Competitive analysis and planning techniques for product and price management. Focus on defining the competition, analyzing the competition's posture, and positioning. Developing competitive strategies and tactics, market opportunity analysis, segmentation, competitive analysis, product positioning, brand equity management, setting and managing price.

Prerequisites

Notes

This course meets Tuesdays and Thursdays in person.
This is a hybrid class; class is half face-to-face and half online.
In addition to material listed on the bookstore webpage, students should be aware that the use of an electronic device that includes a web camera and microphone, and is compatible with Respondus Monitor software, is required for this course. (Chromebooks do not meet this requirement).
Summer Term registration policies are not the same as Spring and Fall. Failure to familiarize yourself with Summer Term registration policies and procedures may result in penalties. Courses must be dropped the business day prior to start date to avoid penalties. Visit the Summer Term website at summerterm.unlv.edu for complete registration and schedule information.

This data is for informational purposes only. Please see http://my.unlv.edu for a full catalog and more information.