Course	Section	Credits	Instructor	Dates	Status	Call Number
MKT 425	1001	3 (3 max credits)	Krishen Anjala	Jul. 10, 2023 to Aug. 11, 2023	Open	53744

Description

(Same as IB 425). Application of consumer buying process and consumption experience theories to the formulation of marketing-strategy and tactics across global markets. Focus is on human psychological and physiological processes that explain how consumers decide what to purchase, how they experience consumption, and how those processes vary across countries and inform marketing-strategy decisions.

Prerequisites

Notes

This is a hybrid class; class is half face-to-face and half online.In addition to material listed on the bookstore webpage, students should be aware that the use of an electronic device that includes a web camera and microphone, and is compatible with Respondus Monitor software, is required for this course. (Chromebooks do not meet this requirement).Summer Term registration policies are not the same as Spring and Fall. Failure to familiarize yourself with Summer Term registration policies and procedures may result in penalties. Courses must be dropped the business day prior to start date to avoid penalties. Visit the Summer Term website at summerterm.unlv.edu for complete registration and schedule information.- Drop Deadlines: 100% Refund: 7/7/2023 50% Refund: 7/14/2023 Last Day to Drop: 7/28/2023

This data is for informational purposes only. Please see http://my.unlv.edu for a full catalog and more information.