Course	Section	Credits	Instructor	Dates	Status	Call Number
MKT 425	1003	3 (3 max credits)	Stafford Marla	Jan. 20, 2026 to May. 9, 2026	Open	29322

Description

(Same as IB 425). Application of consumer buying process and consumption experience theories to the formulation of marketing-strategy and tactics across global markets. Focus is on human psychological and physiological processes that explain how consumers decide what to purchase, how they experience consumption, and how those processes vary across countries and inform marketing-strategy decisions.

Prerequisites

Notes

Students who have not submitted immunization records and students who have accepted online-only agreements are not eligible to enroll in classes with any in-person requirements.
This is a hybrid class; class is half face-to-face and half online.
In addition to material listed on the bookstore webpage, students should be aware that the use of an electronic device that includes a web camera and microphone, and is compatible with Respondus Monitor software, is required for this course. (Chromebooks do not meet this requirement).

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