Course	Section	Credits	Instructor	Dates	Status	Call Number
MKT 422	1002	3 (3 max credits)	Timmons Anthony	Aug. 25, 2025 to Dec. 6, 2025	Open	90842

Description

The communication process as it relates to the promotional mix, including both traditional and non-traditional media. Theories and applications pertaining to all strategically managed areas of marketing communications are covered.

Prerequisites

Notes

This is an Internet class; refer to Canvas instructions at https://unlv.instructure.com.
In addition to material listed on the bookstore webpage, students should be aware that the use of an electronic device that includes a web camera and microphone, and is compatible with Respondus Monitor software, is required for this course. (Chromebooks do not meet this requirement).

This data is for informational purposes only. Please see http://my.unlv.edu for a full catalog and more information.