MKT 380: Marketing Digital Exper
Section: 1001

Course Section Credits Instructor Dates Status Call Number
MKT 380 1001 3 (3 max credits) Feuer Brandie Jul. 10, 2023 to Aug. 11, 2023 Open 54143

Description

Theory and practice of marketing in the digital world. Focuses on the role of digital technologies in a marketing strategy and the shaping of customer experiences in the digital world using online and mobile platforms, tactics, and tools. Course requires formulation of an original digital marketing strategy.

Prerequisites

MKT 380 max & LBS major

Notes

This is an Internet class; refer to Canvas instructions at https://unlv.instructure.com.In addition to material listed on the bookstore webpage, students should be aware that the use of an electronic device that includes a web camera and microphone, and is compatible with Respondus Monitor software, is required for this course. (Chromebooks do not meet this requirement).Summer Term registration policies are not the same as Spring and Fall. Failure to familiarize yourself with Summer Term registration policies and procedures may result in penalties. Courses must be dropped the business day prior to start date to avoid penalties. Visit the Summer Term website at summerterm.unlv.edu for complete registration and schedule information.- Drop Deadlines: 100% Refund: 7/7/2023 50% Refund: 7/14/2023 Last Day to Drop: 7/28/2023

This data is for informational purposes only. Please see http://my.unlv.edu for a full catalog and more information.