Course	Section	Credits	Instructor	Dates	Status	Call Number
MKT 301	1004	3 (3 max credits)	Naylor Gillian	Jul. 10, 2023 to Aug. 11, 2023	Open	54604

Description

Planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Focuses on concepts and frameworks informing strategic, tactical, and ethical marketing decisions. Features modules on segmentation, positioning, the 4 Ps, ethics/social responsibility, and communication of marketing proposals.

Prerequisites

Notes

A Webcam, digital textbook and platform (Approx. $120) and Marketplace Simulation (Approx. $30) are required for this course. Respondus Monitor will be used; Respondus Monitor requires a PC, laptop, or iPad.This is an Internet class; refer to Canvas instructions at https://unlv.instructure.com.In addition to material listed on the bookstore webpage, students should be aware that the use of an electronic device that includes a web camera and microphone, and is compatible with Respondus Monitor software, is required for this course. (Chromebooks do not meet this requirement).Summer Term registration policies are not the same as Spring and Fall. Failure to familiarize yourself with Summer Term registration policies and procedures may result in penalties. Courses must be dropped the business day prior to start date to avoid penalties. Visit the Summer Term website at summerterm.unlv.edu for complete registration and schedule information.

This data is for informational purposes only. Please see http://my.unlv.edu for a full catalog and more information.