MHA 639: Casino Marketing
Section: 1001

Course Section Credits Instructor Dates Status Call Number
MHA 639 1001 3 (3 max credits) Pippin Paul Mar. 23, 2026 to May. 16, 2026 Open 27395

Description

Examination of marketing theories and practices for casinos with an emphasis on key strategies, tactics, and techniques useful in developing, expanding, and maintaining demand for casino properties, including customer relationship marketing (CRM), social media, player promotions, and guest incentives.

Prerequisites

MHA 618, Enrollment in the Gaming Management subplan.

Notes

This is an Internet class; refer to Canvas instructions at https://unlv.instructure.com.

This data is for informational purposes only. Please see http://my.unlv.edu for a full catalog and more information.