Course	Section	Credits	Instructor	Dates	Status	Call Number
HOA 746	1001	3 (3 max credits)	Henthorne Tony	Mar. 23, 2026 to May. 16, 2026	Open	27428

Description

Investigates marketing strategies in Hospitality with emphasis on customer value. Explores the creation of value, communication of brand key benefits in traditional and digital marketing landscapes, and competition in the marketplace.

Prerequisites

Notes

This is a hybrid class; class is half face-to-face and half online.
Students who have not submitted immunization records and students who have accepted online-only agreements are not eligible to enroll in classes with any in-person requirements.

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