Course	Section	Credits	Instructor	Dates	Status	Call Number
HOA 746	1002	3 (3 max credits)	Shoemaker Stowe	Mar. 23, 2026 to May. 16, 2026	Open	27430

Description

Investigates marketing strategies in Hospitality with emphasis on customer value. Explores the creation of value, communication of brand key benefits in traditional and digital marketing landscapes, and competition in the marketplace.

Prerequisites

Notes

This is a hybrid class; class is half face-to-face and half online.
Students who have not submitted immunization records and students who have accepted online-only agreements are not eligible to enroll in classes with any in-person requirements.
Students will also be required to buy approximately 8 Harvard case studies. These cases will be available via a link that will be available on the class website. The cases need to be purchased at the beginning of the semester. The cost is approximately $40. The class will also require a group project. Groups will be preassigned at the beginning of the semester and cannot be changed. There is much work in this class, so be prepared to work outside the classroom. Some classes will include guest speakers.

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