Tunisha Singleton is a scholarly practitioner with expertise in sports business, fandom, and consumer behavior. With a Ph.D. in media psychology, Singleton's scholarship examines media and technology's influence on the human experience with particular interest in storytelling, identity, and community impact in sports and beyond.

She received her doctorate from Fielding Graduate University, M.A. in TV, film, and new media production at San Diego State University and B.A. in film, radio, and digital media at the University of California, Santa Cruz. Singleton also instructs as adjunct faculty at Howard University in the Department of Psychology, and associate faculty in the Media Psychology Program at Fielding Graduate University.

Adjacent to academia, Singleton works as an inclusive media strategy and innovation consultant providing organizations with cultural insights and creative solutions across traditional and emerging media spaces. She is also president of the board of directors of the Black Girl Hockey Club, a non-profit organization dedicated to building a welcoming, safe community for Black women to thrive in all aspects of hockey.