Headshot of Tony L. Henthorne, Ph.D.

Tony L. Henthorne, Ph.D.


Areas of Research

  • Resort Development
  • Destination Development
  • Caribbean Tourism Evolution

Industry Focus

  • Market Planning
  • Strategic Marketing
  • Customer Service

Courses Taught

  • Introduction to Hospitality Marketing (TCA 380)
  • Critical Issues in Hospitality (HOA 777)
  • Marketing Systems (HOA 740)


  • Society for Marketing Advance: Tourism Track Chair
  • Graduate Coordinator: Dual MS/MBA Program

More about Tony L. Henthorne

Dr. Henthorne was the first U.S. marketing professor invited to make an official visit to the University of Havana since the Cuban Revolution. His publications total more than 90 in refereed outlets, including Journal of Travel Research, Journal of Advertising, Journal of the Academy of Marketing Science, and Cornell Hospitality Quarterly. He has also published a book examining the burgeoning Cuban tourism industry. He was named a Fulbright Scholar to India where he traveled and spoke extensively on the importance of cultural tolerance and understanding. Tony served for several years on the Fulbright National Selection Committee for India and South Asia.