Headshot of Saurabh Kumar

Saurabh Kumar

Senior Manager, Kraft Heinz

Marketing and International Business


Saurabh Kumar is a distinguished leader in data science and AI, with 14 years of pioneering work at Kraft Heinz, Facebook, WhatsApp, Uber, Lending Club, PayPal, and Wells Fargo. His proficiency in machine learning (ML) and artificial intelligence (AI) has significantly enhanced business operations and efficiency. At Kraft Heinz, he developed a marketing mix model, and his contributions at Facebook, including the conversions API, increased advertiser revenue by over $500M. At WhatsApp, he launched the first brand tracker using NLP, crucially impacting strategic decisions and enhancing global privacy awareness. Beyond corporate success, Saurabh is renowned for mentoring students from UC Irvine, Santa Clara University, and other institutions, significantly contributing to diversity hires in the industry. His influential role in the Facebook ambassador program, mentoring job applicants interested in data science, underscores his commitment to diversity and mentorship. As a judge for international awards and a sought-after conference speaker, Saurabh's thought leadership and advocacy for technological innovation and business acumen highlight his exceptional contribution to the data science and AI fields.