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Sarah Vlasic

VP of Business Analytics, Crocs, Inc.

Marketing and International Business


Sarah Vlasic is passionate about transforming companies to become data-driven organizations. She excels in rapid-changing environments and enjoys coaching individuals through organizational change as well as professional growth. Sarah is the vice president of business analytics at Crocs and oversees the product management, business intelligence, data governance, master data, integrations, and engineering teams. Her team works together to develop and maintain an integrated data platform that is leveraged by all the departments at Crocs. Previously, she was the senior director of business operations at Zappos.com. In this role, she oversaw a team of over a hundred people, including product managers, business analysts, inventory managers, pricing analysts, and various teams who support the product setup operations. She provided the strategy, vision, and direction for the systems platform and retail operations, while improving business processes throughout the company whenever possible. Sarah completed a B.S. from John Carroll University with a concentration in marketing and business logistics and an MBA from UNLV with a concentration in new venture management.