Course	Section	Credits	Instructor	Dates	Status	Call Number
MKT 777	1001	3 (3 max credits)	Pomirleanu Elena	Jan. 17, 2023 to May. 6, 2023	Open	22341

Description

Marketing problems and strategies specific to service industries. Differences in the marketing of intangibles and services. Emphasis on services in general, rather than any particular industry. Concepts applied to such service of the art information for marketing in today's changing environment. Key topics include: competitive advantage, segmentation, relationship development, and competitive positioning.

Prerequisites

Notes

This is a hybrid class; class is half face-to-face and half online.This class will meet every other week in person starting with the first week of the semester.In addition to material listed on the bookstore webpage, students should be aware that the use of an electronic device that includes a web camera and microphone, and is compatible with Respondus Monitor software, is required for this course. (Chromebooks do not meet this requirement).Students who have not submitted immunization records and students who have accepted online-only agreements are not eligible to enroll in classes with any in-person requirements.

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