Course	Section	Credits	Instructor	Dates	Status	Call Number
MKT 757	1001	3 (3 max credits)	Schibrowsky John	Aug. 28, 2023 to Dec. 9, 2023	Open	82534

Description

Theory and practice of use of databases to enhance marketing programs and build customer relationships. Topics include: one on one marketing, relationship building strategies, customer cloning, RFM, calculating lifetime value of customers, modeling tools and processes, customization of offers and retention strategies.

Prerequisites

Notes

In addition to material listed on the bookstore webpage, students should be aware that the use of an electronic device that includes a web camera and microphone, and is compatible with Respondus Monitor software, is required for this course. (Chromebooks do not meet this requirement).This is a hybrid class; class is half face-to-face and half online.

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