Course	Section	Credits	Instructor	Dates	Status	Call Number
MKT 725	1001	3 (3 max credits)	Krishen Anjala	Aug. 28, 2023 to Dec. 9, 2023	Open	84871

Description

(Same as IB 725). This course examines global market segments, how to reach them, the consumer buying process across countries, and psychological and sociological variables which influence and motivate consumers . This course will broaden the understanding and evaluation of consumer behavior concepts as they pertain to domestic and global marketing strategies.

Prerequisites

Notes

This is a hybrid class; class is half face-to-face and half online.In addition to material listed on the bookstore webpage, students should be aware that the use of an electronic device that includes a web camera and microphone, and is compatible with Respondus Monitor software, is required for this course. (Chromebooks do not meet this requirement).

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