Course	Section	Credits	Instructor	Dates	Status	Call Number
MHA 638	1001	3 (3 max credits)	Bai Xiucheng	Oct. 23, 2023 to Dec. 16, 2023	Open	88886

Description

Provides students with a working knowledge of database marketing in the hospitality and tourism industries. Database marketing is an information-driven process of compiling detailed information about customers, leads, and prospects and using that information to segment and target individual customers with appropriate sales-oriented materials.

Prerequisites

Notes

This is an Internet class; refer to Canvas instructions at https://unlv.instructure.com.

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