Researchers dissected tweets of Summer Olympians to explore how medal status impacts their clout and authenticity in engagement, and ultimately their potential as social marketing stars.
 

A collection of news stories highlighting research, health, and community at UNLV.

A collection of news stories highlighting celebration, health, and progress at UNLV.

A collection of news stories highlighting remembrance, recovery, and progress at UNLV.

UNLV marketing expert Anjala Krishen examines how brands become icons, and the COVID-19 pandemic’s impact on marketing to consumers.

Outstanding Faculty Award winner Anjala Krishen keeps students moving, acting as a mentor before and after graduation.

Lee Business School student chapter’s plan to help national newspaper market to Gen Z nets top prize at American Marketing Association competition; team also won first place in business simulation event.

Two-time UNLV alumnus Andrew Baca has done a little bit of everything in his career … except let setbacks stand in the way.

Experience Marketing class teams up with local small businesses to turn classroom learning into real plans.

From UNLV Magazine fall 2018 issue

Pechous got involved in several student organizations, was Lee Business School Ambassador, joined the Honors College, and became a new student orientation leader. Next up: Law school.

Learn from UNLV students who just landed prestigious scholarships to study in Asia, Central America, and Europe.