In late 2002, a marketing firm trying to reinvent Las Vegas believed it had captured the allure of the city in a commercial worthy of the Super Bowl.

Las Vegas’ evolution is ever apparent as it gears up for Super Bowl 58. What was once considered a sports pariah is now hosting the biggest U.S. sporting event of the year, and the event comes less than three months after the city held a Grand Prix Formula One race. That’s not all — Las Vegas now boasts two new entertainment facilities, the Sphere and Allegiant Stadium, adding new offerings like A-list performers. The total number of visitors climbed to 40.8 million in 2023. Beyond all the fun and gambling, the region has also become popular with relocating businesses and homebuyers. However, there are some significant risks with being a desert city that could hinder Las Vegas’ growth as the planet warms. CNBC traveled to Vegas and met with locals and experts to learn more about Sin City’s explosive growth.

Las Vegas’ evolution is ever apparent as it gears up for Super Bowl 58. What was once considered a sports pariah is now hosting the biggest U.S. sporting event of the year, and the event comes less than three months after the city held a Grand Prix Formula One race. That’s not all — Las Vegas now boasts two new entertainment facilities, the Sphere and Allegiant Stadium, adding new offerings like A-list performers. The total number of visitors climbed to 40.8 million in 2023. Beyond all the fun and gambling, the region has also become popular with relocating businesses and homebuyers. However, there are some significant risks with being a desert city that could hinder Las Vegas’ growth as the planet warms. CNBC traveled to Vegas and met with locals and experts to learn more about Sin City’s explosive growth.

All eyes are on the Fontainebleau in Las Vegas — but sometimes it seems for the strangest things.

All eyes are on the Fontainebleau in Las Vegas — but sometimes it seems for the strangest things.

Super Bowl LVIII is just around the corner, and its arrival in Las Vegas next week will provide confirmation of what we’ve known for a while: pro football in Sin City is having quite the moment. Approaching four years after the Raiders relocated from Oakland, football’s influence on Vegas still feels fresh. Allegiant Stadium exudes its blackened gleam and this year’s Super Bowl has the unique feel that comes whenever the big game touches down in a new city for the first time.

When the Tropicana Las Vegas opened in 1957, Nevada’s lieutenant governor unlocked the door to what would become a Sin City landmark for more than a half-century. Then he threw away the key.

For years, Nevada Democrats have dominated in fundraising and state legislative races. But the first-term Republican governor is looking to turn the tide.

A group of local business owners is asking the government for help revitalizing their storefronts after they say what was supposed to be temporary construction for the first-ever Las Vegas Grand Prix F1 race, held almost two months ago, is still impacting their businesses to the tune of tens of millions of dollars.

Why is Nevada such an attractive alternative to Southern California, and what kind of impact has the influx of new residents had on Las Vegas and surrounding communities?

Why is Nevada such an attractive alternative to Southern California, and what kind of impact has the influx of new residents had on Las Vegas and surrounding communities?

As the story goes, back in 1930 The Pair O’ Dice Nite Club opened its doors, the first of its kind on the Las Vegas Strip.