Stowe Shoemaker, Ph.D.
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Dr. Stowe Shoemaker (Ph.D., Cornell University) is a Lincy Professor at the University of Nevada, Las Vegas, with extensive research and consulting experience in the gaming industry. During his career, Dr. Shoemaker has helped game developers test market new casino games (both slot machines and table games), developed programs to measure customer satisfaction for casino and hotel firms, and modeled the success and failure of marketing promotions. In the classroom, he has taught marketing as well as the mathematics of casino games.
Dr. Shoemaker also has an extensive background in pricing, revenue management, and customer loyalty programs. He has worked with British Airways on their pricing strategy and trained all their revenue managers. He also worked with Accor, Hilton, and Hyatt on their loyalty programs.
Dr. Shoemaker’s research has won numerous awards, and he has published two marketing textbooks: Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for a Competitive Advantage and Marketing Essentials in Hospitality and Tourism: Foundations and Practices.
