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Students Win First Place in Regional Student Advertising Competition
Release written by Ana Klein, Office of Media Relations intern and member of the Rebelation Media team
LAS VEGAS - April 26, 2013 - A team of UNLV communications students won first place in their district Thursday at the National Student Advertising Competition (NSAC) in Fullerton, Calif. The team took home the top prize for their campaign on Glidden paint for Walmart.
The students will now compete with 14 other districts on the national level at American Advertising Federation National Conference in June.
"This is a historical accomplishment for the Greenspun School," said Dan Stout, director of the Hank Greenspun School of Journalism and Media Studies. "It's the first time we've won an NSAC competition. It speaks to the competence and strong abilities of our students."
Rebelation Media, a team of 40 students and professors Kathy Callahan and Dan Schott, developed a communications campaign for a journalism class on Glidden Paint at Walmart. The campaign involved creation of an executive summary, creative strategy, media budget and schedule, research, objectives, advertisements, social media, in-store promotions and community outreach and public relations.
The team's campaign addressed the target audience's transition in life, moving from the place where they are, to their ideal place of satisfaction, gratification and achievement. Customers can use Glidden paint to accomplish this by changing the look and feel of a space, such as a first apartment, a nursery or the room of an empty nester.
UNLV topped teams from the University of California, Los Angeles, University of California, San Diego, University of Southern California, Chapman University, Mount St. Mary's College in Los Angeles, California State University, Fullerton and the University of California, Irvine.
Students Lisa Coruzzi, Gabe Lapuz, Brianna Anderson, Kayla Agnello and Kristina Guerrero represented Rebelation Media. They gave a 20-minute pitch to industry judges, explaining the concept of the campaign and the information presented in the plans book.
Lapuz also took home an award for his creative contribution to the team. He was a member of Rebelation Media's creative team and was responsible for the commercial and introduction video used in the pitch to the judges.
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