Master's student Jae (Alex) Ko (Intercollegiate Sport Management Program; Educational Psychology, Leadership, and Higher Education) together with his advisor, Minkyo Lee, assistant professor (Intercollegiate Sport Management Program), presented a research paper titled, “Sponsoring eSports to Facilitate Positive and Prevent Negative Image Transfer: The Moderating Effects of Event-Sponsorship Fit,” at the 2024 International Association for Communication and Sport Summit.
