William F. Harrah College of Hotel Administration

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UNLV's Harrah Hotel College is committed to the pursuit of hospitality-related study and research. As such, college faculty members consistently engage in research that directly impacts the industry—answering important questions relating to customer loyalty programs, hotel booking trends, occupancy rates, hospitality in healthcare, etc. The Associate Dean of Research and Graduate Studies provides leadership to the college’s research focus.


The research produced by faculty members of the Harrah Hotel College results in numerous publications and presentations. Recent works have been appeared in such scholarly journals as the Cornell Hospitality Quarterly, the International Journal of Contemporary Hospitality Management, and the Journal of Hospitality & Research.

Research Workshops

Each semester, the Harrah Hotel College holds a series of college-wide research workshops to foster a deeper understanding of current research developments and techniques as well as to encourage collaboration among researchers. The workshops, which are open to all UNLV faculty and graduate students, feature well-known researchers and scholars speaking on a variety of topics, from the emerging hospitality and tourism research trends, research methodology, state-of-the-art statistical analysis techniques, to funding sources such as federal funds, corporation grants, and contracts.

Summer Faculty Research Support

Annually, the Harrah Hotel College funds a competitive Summer Research Support to support faculty members engaged in quality research and scholarly activities. This is a grant competition open to all full-time college faculty. Final products of the summer support require faculty to submit a publication to a Tier 1 or 2 College designated journal. Applications typically open in the spring semester.

Digital Scholarship

The Harrah Hotel College makes active use of Digital Scholarship, hosted by the University Libraries. Digital Scholarship captures, preserves, and shares the intellectual output of UNLV faculty, staff, students, and collaborations with other stakeholders. Research and scholarly archived output includes: articles, monographs, audio/visual presentations, working papers, technical reports, conference papers/posters, theses/dissertations, data sets, and publicly-funded research. Most UNLV Professional Papers are hosted on this site. Typically, the most downloaded research and professional papers are those produced by the Harrah Hotel College.


Researchers and graduate students in the Harrah Hotel College use an electronic data gathering and analysis tool known as Qualtrics. This software helps researchers construct survey instruments using self-identified parameters, capture data, and then perform quantitative statistical analysis. Researchers at the college use the software to conduct hospitality-relevant market research.