Aya Shata and Dave Nourse (both Journalism and Media Studies) presented a paper titled, "AI in the eyes of PR practitioners: Thoughts, applications, and concerns," at the International Public Relations Research Conference (IPPRC) held in Orlando, Florida. The paper offered valuable insights into the intersection of Generative AI and the PR industry. It examined the uses and implications of Generative AI in PR, particularly how it is currently being integrated and utilized among communication professionals, as well as their attitudes, experiences, concerns, and future expectations. This investigation is particularly significant as AI technology continues to evolve, prompting discussions about its potential impact on industries like PR.