Tracilee Hoffman led the social media marketing team at Pinnacle Entertainment from 2014 to 2018, recently transitioning into a similar leadership role with Penn National Gaming post-merger. In this new, expanded role, Tracilee oversees the social advertising, online customer care, and community management for North America’s largest regional gaming operator including more than 39 properties in 19 states. Hoffman’s prior social media experience includes managing the corporate social media strategy at Wynn Las Vegas and mlife at MGM Resorts International. Hoffman earned both her B.A. and M.A. at UNLV; studying advertising as an undergraduate and earning her M.A. in journalism and media studies. Her research focused on photographic image manipulation and culminated in her thesis: "Photoshop: Image Manipulation as a Data-Measurement Tool.”