Jeffrey Holbrook has spent 25 years in the sports, business and entertainment industry working in a variety of fields including public relations, marketing, fundraising, community relations and brand development. He previously served as vice president for athlete initiatives and development for the Professional Bull Riders. He served as a managing partner for Potentia Athletic Partners, LLC., where he oversaw the representation of athletes and sports marketing.
His clients have included Wayne Gretzky, the Miracle on Ice, Joe Montana and Marcus Allen, the Buffalo Sabres, Phoenix Coyotes, and the National Hockey League.
Holbrook served on on the Board of Special Olympics Arizona for 10 years as the chair of governance committee, and he served as a board member and executive director of Coyotes Charities.
As a development officer for the Greenspun College of Urban Affairs, Hollbrook oversees fundraising and donor relations. He works with alumni, community members, and businesses to secure gifts benefitting student success.
Holbrook received a Bachelor of Arts in Communications from St. John Fisher College in 1988.