Two women in business attire standing in the box seats of a new baseball stadium.

Department of Marketing and International Business News

Marketing is a crucial component of every organization. A major in marketing opens the door to career opportunities in a myriad of places: from advertising and retailing to market research and public relations. The Department of Marketing and International Business (MIB) provides a professional orientation to education with coursework emphasizing both the theory and practice of marketing or international business.

Current Marketing and International Business News

Campus News | June 8, 2021

A collection of news stories highlighting celebration, health, and progress at UNLV.

students dance outdoors on UNLV's campus
Campus News | May 11, 2021

A collection of news stories highlighting remembrance, recovery, and progress at UNLV.

A student wearing a UNLV face covering uses her tablet in Hospitality Hall, with a UNLV banner shown in the background
Business and Community | April 5, 2021

UNLV marketing expert Anjala Krishen examines how brands become icons, and the COVID-19 pandemic’s impact on marketing to consumers.

A woman sits at a desk, in front of a row of medals
People | October 8, 2019

Outstanding Faculty Award winner Anjala Krishen keeps students moving, acting as a mentor before and after graduation.

Student walking by Business Advising Center
Campus News | April 19, 2019

Lee Business School student chapter’s plan to help national newspaper market to Gen Z nets top prize at American Marketing Association competition; team also won first place in business simulation event.

man
People | December 6, 2018

Two-time UNLV alumnus Andrew Baca has done a little bit of everything in his career … except let setbacks stand in the way.

Marketing and International Business In The News

Elko Daily
June 8, 2021

Now, more than a year later since the coronavirus pandemic began, the prospect of re-entering the classroom en masse is fast-approaching reality for tens of thousands of Nevada students, including thousands who have never set foot on their own school campus.

The Nevada Independent
June 4, 2021

Now, more than a year later since the coronavirus pandemic began, the prospect of re-entering the classroom en masse is fast-approaching reality for tens of thousands of Nevada students, including thousands who have never set foot on their own school campus.

Pahrump Valley Times
June 4, 2021

Anjala Krishen, professor of marketing at the University of Nevada, Las Vegas sat down with the Pahrump Valley Times to talk about some of the things that the connected world gave to Nevadans during the pandemic and what to expect next.

Fast Company
May 24, 2021

What’s in a name? For Zoom, it’s quite a lot.

KTNV-TV: ABC 13
May 21, 2021

13 Action News has reported officials with the Oakland A’s are visiting Southern Nevada next week to explore the idea of relocating the team to Las Vegas.

KNPR News
May 3, 2021

Nevada is ranked 38th, with about 28 percent of the state fully vaccinated. The number with at least one shot is about 39 percent, but there have been problems getting people to get their second shot.

Marketing and International Business Experts

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Recent Marketing and International Business Accomplishments

June 1, 2021
Jesse Barnes (Public Policy & Leadership), Anjala Krishen (Marketing & International Business), and Han-fen Hu (Management, Entrepreneurship, & Technology) recently had their paper, "Untapped Knowledge about Water Reuse: the Roles of Direct and Indirect Educational Messaging," published in Water Resources Management. This study...
April 23, 2021
Anjala Krishen (Marketing and International Business) and her coauthors Yogesh K. Dwivedi, N. Bindu, and K. Satheesh Kumar, recently had their paper, "A Broad Overview of Interactive Digital Marketing: A Bibliometric Network Analysis," published in the Journal of Business Research. This paper tracks research dynamics in interactive digital...
March 26, 2021
Anjala Krishen (Marketing and International Business) and Brian Labus (Epidemiology and Biostatistics) were interviewed by KNPR's State of Nevada this week. They participated as panel experts in the episode "Vaccinated, Now What?" Labus provided advice on COVID prevention measures as the proportion of vaccinated Nevadans increases. Krishen...
March 10, 2021
Anjala Krishen (Marketing and International Business), Axenya Kachen (Public Health), Rebecca Gill (Political Science), Paula Peter, and Maria Petrescu recently had their A- level psychology and marketing interdisciplinary paper, "#MeToo, #MeThree, #MeFour: Twitter as Community Building across Academic and Corporate Institutions" published. Kachen...
March 2, 2021
Eda Anlamlier (Marketing and International Business) and her co-authors, Jenna Drenten of Loyola University - Chicago; Colleen Harmeling of Florida State University, Mengtian Jiang of the University of Kentucky, and Sevincgul Ulu of New Jersey City University, received the best proposal award at the 2021 Conference for Positive Marketing. The team...
February 24, 2021
Anjala Krishen (Marketing) and Robyn Raschke (Accounting) received honorable mention for Outstanding Journal of Marketing Education Article of the Year for “The Story Only Few Can Tell: Exploring the Disproportionately Gendered Professoriate in Business Schools."