For the past several years, Gottschalk's work has revolved around the social and psychological effects of our increasingly online lives in areas such as work, education, family life, cognitive and emotional aptitudes, interactions, our sense of self, etc. He has been interviewed extensively by the local media, and is cited in CNet, the New York Times and the Pew Research Center's Internet & American Life Project.
He is a former president of the Society for the Study of Symbolic Interaction and former editor of its flagship journal Symbolic Interaction. He also is an associate at the Paris-based Research Center on Hypermodern Individuals and Societies.
Gottschalk is the co-author of The Senses in Self, Society, and Culture (Routledge), and the author of many book chapters and articles that provide a critical social psychological approach to topics such as computer-mediated communication, hypermodern theory, mass media, popular culture, terrorism, mental disorders, youth cultures, and others.