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Robert Lang (Brookings Mountain West) and David Damore (Political Science) are the authors of an analysis of the the 2016 U.S. presidential election, "The End of the Democratic Blue Wall?," which recently was published by Brookings Mountain West. On Nov. 8, 2016, the Republicans breached a key portion of the Blue Wall as presidential candidate Donald Trump narrowly carried Michigan, Pennsylvania, and Wisconsin, while also cutting the margin in the once solid Democratic state of Minnesota. Had this section of the Blue Wall held, Hillary Clinton would have won the presidency with 278 Electoral College votes, despite losing swing states such as Florida, Iowa, North Carolina, and Ohio. Abstract Heading into the 2016 presidential election, Democratic candidate Hillary Clinton had multiple paths to secure the 270 Electoral College votes needed to win the presidency. In contrast, Republican nominee Donald Trump’s path to the White House necessitated winning a number of large swing states and securing victories in states that had been reliably Democratic. Building from a prior Brookings Mountain West brief (Damore and Lang 2016), we consider how the Trump campaign, despite being vastly outspent, was able to use targeted online messages to activate “white identify politics” — long a staple of Republican politics in the South— in the non-metro areas of the upper Midwest. This messaging, coupled with Hillary Clinton’s unpopularity among white working class and rural voters in the region, interacted with the winner-take-all allocation of Electoral College votes to deliver the presidency for Trump. In the brief’s conclusion, we consider the implications that the 2016 election has for Electoral College politics moving forward. A related work, "Beyond Density & Diversity: Understanding the Socio-Cultural Geography of Contemporary Presidential Elections" also is available.