UPD Launches High Visibility Traffic Enforcement Campaign

Feb. 19, 2020

University Police Services is partnering with Las Vegas Metropolitan Police – South Central Area Command to enforce driver and pedestrian safety beginning Tuesday, Feb. 25 from 9 a.m. to 1 p.m. The effort is supported through federal traffic safety funds administered by the Nevada Department of Transportation.

The enforcement day is the first of many across University of Nevada, Las Vegas (UNLV) and College of Southern Nevada (CSN) campuses planned in 2020. It will concentrate on minimizing driver distraction and enforcing seat belt compliance and crosswalk safety.

Nevada pedestrian fatalities are up 50 percent in 2020, with 24 deaths on roadways in January alone. According to the Nevada Department of Transportation, 3,166 people were killed by distracted driving in the U.S. in 2017, with most deaths involving a male pedestrian struck by a vehicle in a roadway or at an intersection with a crosswalk. Three fatalities have occurred on roadways directly adjacent to UNLV’s campus in the past three months.

“CSN and UNLV have a high volume of students driving vehicles to campus, which brings an increased risk for accidents,” said University Police Services Director Adam Garcia. “We want to ensure our students and staff make it to and from our campuses without incident. This effort is meant to keep our community safe, and to ask you to make conscious choices – to buckle up, obey speed limits, and remain aware of your surroundings as both a pedestrian and a driver.”

The campaign is working alongside existing state campaigns such as the Zero Fatalities Nevada “Don’t Kill a Dream”, which focus on eliminating fatalities on roadways.