MovéoMedics Wins 2015 Southern Nevada Business Plan Competition

Mar. 23, 2015

A team of UNLV students and faculty members took the top prize in the 2015 Dominic Anthony Marrocco Southern Nevada Business Plan Competition March 20 for SmartOrtho Detect, a shoe insole system that helps diagnose the earliest stages of diabetic foot problems.

MovéoMedics received more than $90,000 in cash and in-kind services in the annual contest that seeks to find and fund Southern Nevada’s best new business idea. The UNLV Center for Entrepreneurship at the Lee Business School and the Las Vegas Business Press created the contest in 2010 to spark the Southern Nevada economy.

The winning team is a collaboration between students and faculty members, including allied health sciences professor Janet Dufek and mechanical engineering professor and associate dean Mohamed Trabia. Student members of the team are: John Landrith, a senior entrepreneurship major, and MBA students Peter Puglisi, Christine Nolan, James Lutz and Erin Schroeder. The professors are the principal investigators on the project, and the students became involved last fall as part of their New Venture Management class.

SmartOrtho Detect measures foot pressure when a patient walks wearing an insole with a wireless sensor inside. The sensor captures data used to analyze and diagnose foot problems that could lead to ulcerations in diabetics. The data would be sent to the patient’s physician for follow-up care.

The team envisions the patent-pending system helping countless diabetics, who can be prone to foot ulcers due to poor circulation and trauma to the feet. Severe cases can lead to amputation.

“Early detection is what we’re after,” said Landrith, team leader. “We can initiate treatment earlier than any other device on the market today to help people restore their feet while there’s only a little damage instead of the problem getting beyond help.”

MovéoMedics plans to use some of its $40,000 cash award to expand testing beyond its current pool of about 30 subjects, Trabia said.

“Winning the competition will move us forward. We need to do testing on diabetics with observation, without observation and on healthy subjects,” he said.

In addition to the cash prize, the team received accounting, legal and virtual office services.

To learn more about SmartOrtho Detect, view this video link.

Read additional coverage in the Las Vegas Business Press.