Global Entrepreneurship Experience Student Launches Kickstarter Campaign to Support Development of Mobile Fitness Application
Workout to be a fierce video game opponent? Global Entrepreneurship Experience student and marketing major Gregory Wingert aims to do just that by bridging the gap between sitting on the couch playing video games and physical movement. He now looks to take the idea to the next level by launching a Kickstarter campaign.
Wingert has created Battle Pig, a health and fitness mobile game in which users workout in real life to earn points and accessories that will help their online Battle Pig persona in arcade-style combat against other Battle Pigs. Using a mobile device, smartwatch or other wearable technology such as a Fitbit, players can participate in one of two ways – guided or self-motivated workouts.
First conceived as part of Google’s Startup Weekend where teams are given 54 hours to concept and build an idea with the help of mentors, Battle Pig took first place. During the past six months Wingert and team have taken the idea from concept to product, but it’s still in the development phase. The next step is a Kickstarter campaign that will provide funding to complete coding, handle legal expenses and release a beta version.