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The International Gaming Institute is once again taking the lead by offering the first-ever academic course and lab focused on integrating into Las Vegas-style resorts the most significant phenomena in gaming-related popular culture today: esports.

“Esports is the hottest topic in every board room on the strip, particularly with respect to Millennials,” said Robert Rippee, director of the Hospitality Lab and Esports Lab. “What better place to begin the journey to understand its relevance and application to the casino and hospitality industry than right here at UNLV?”

In the Esports Lab, students explore multiple facets of the games and produce presentations and business plans relevant to the casino industry. They learn about the games and genres, synthesize information, and explore opportunities in big data related to gamer and fan behaviors in order to develop strategies for effectively targeting Millennials. They also work to solve current problems that exist in the field, such as how to effectively design competitive events and improve esports experience models.

As is typical, this is a course that takes advantage of real-world expertise, featuring guest speakers from the community of game developers, tournament management companies, platform developers, design engineers and architects, compliance and regulatory experts, competition design professionals, professional players, and gaming executives. Students also attend and participate in esports events.

For further information, please contact Robert Rippee.


Robert Rippee


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