At a time when our national reputation is growing, a new category of official secondary promotional logos has been created targeting campus-based promotional efforts that relate to UNLV’s mission. This is another step that helps moves us closer to a more cohesive, consistent, and unified visual identification system – a key improvement to the way our image is perceived by our audiences.
Guidelines
What Constitutes a Promotional Effort? (Examples)
- INITIATIVES — Campus Community Garden, Diversity Initiative
- PROGRAMS — Campus Dining, Family Nutrition Program, Minority Mentor Program
- EVENTS — Barrick Lectures, Homecoming Week, Genetics Symposium
- SERVICES — Dental Clinics, Student Health Center
- CAMPAIGNS — Powering the New Engineer, Campus Climate Survey
- MEDIA/WEB — UNLV-TV, KUNV
- ORGANIZATIONS — Campus Life, Student Union & Event Services
Promotional Logos ARE
- Expressive, open, and unique
- Subject to UNLV Marketing & Communications review before approval
- Not restricted to official colors
- Usable in print, websites, and on promotional items
- Designed by UNLV Creative Services
Promotional Logos ARE NOT
- Meant to represent official UNLV units
- Replacements for the primary UNLV logo
- Interchangeable with unit signatures or lockups