William F. Harrah College of Hotel Administration

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Vision, Values, Mission, & Goals


Be the premier school in the world for hospitality education and research.


Hospitality - Create an environment of outstanding hospitality.

Integrity - Reflect integrity and accountability in all we do.

Respect - Foster respect, diversity, and inclusion.

Excellence - Adhere to standards of rigor and excellence.

Sustainability - Support and become a highly sustainable organization.


Develop students into leaders of the hospitality industry, contribute to the advancement of the profession and provide service to the community by having an outstanding faculty, challenging curriculum, innovative research, supportive culture and wide range of professional experiences; all in the context of one of the most exciting cities in the world.


Goal 1: Help students learn and grow through rigorous academics, relevant professional experiences and engaging social interactions.

Goal 2: Support and enhance faculty development, collaboration and performance.

Goal 3: Significantly increase resources to support and reward research, teaching and service.

Goal 4: Develop strong relationships and improve communications with the alumni, industry, stakeholders and community.

Goal 5: Enhance and expand facilities, resources and amenities to maintain a highly professional learning environment.

Goal 6: Establish a strong and sustainable financial structure to ensure stability and long-term success.

Goal 7: Improve the organizational and operational effectiveness of the College.

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