Female student uses a laptop

Graduate Recruitment Services

Email prospective students through the Graduate College’s Marketing Cloud

Benefits

Constant communication is key when it comes to recruiting students from the point of interest to enrollment. A misconception is that recruitment stops once a student applies to a program; however, we must actively recruit students until they are enrolled and attend the first class. Remember, just because we admit a student doesn’t mean we are their only option. So it’s important to communicate with prospects throughout the lifecycle up until they register for classes.

How It Works

We have templates if you need assistance drafting letters. We have already created a “one-pager” for each program that includes program highlights, representative courses, admission requirements, etc; but, we encourage you to create at least three to five more pieces that can be triggered at different times throughout the process.

Who to Contact

Contact Graduate Recruitment (sebern.coleman@unlv.edu) and we will work with Graduate Systems (gradsystems@unlv.edu) to build your letters into the communication flow.

Purchase prospective student lists from testing services (e.g., GRE, GMAT, PRAXIS)

Benefits

Purchasing a list of names of students who may meet your admissions requirements is a great way to potentially increase your applicant pool. Students submit biographical information, academic information, test scores, and preference of study when scheduling a test, and this information is at your disposal once you purchase a record of names. Students can then be disaggregated by your criteria.

How It Works

  1. The UNLV Graduate College will purchase the names for you and send the receipt to the Graduate College Director of Financial Services & Business Operations and your respective account manager. The two of them will coordinate P-card reconciliation and reimbursement. Each student record is 60 cents, so your charge will be dependent on the number of student records you purchase. For example, if you purchase 200 names, then you will be charged $120.
  2. Complete the form here. The form is a replica of the GRE Name Purchase Inquiry. You will be asked a series of questions that will shape your query, e.g., “Select the region of study.” and “Select the program of interest.”
  3. The Graduate Recruitment and CRM Specialist will build your query on the testing site and send you the number of records that meet your criteria. We will then contact you to see if you would like to modify your search criteria to either increase or reduce the number of records. (We may have to expand the search or restrict the parameters depending on the number of records and what your office can support.)
  4. We encourage you to have messaging ready to be submitted for these students. The testing sites are dynamic, so they change on a daily basis. There is nothing worse than purchasing names and being unsure what to do with the names upon receiving them.

Who to Contact

Contact Graduate Recruitment (sebern.coleman@unlv.edu).We will schedule a meeting with you and discuss best practices for building your query.

Host an info session

Benefits

Hosting an info session is an excellent way for inquiring students to meet the faculty, understand the admission process, discover what academics in your industry do upon graduation, and ask questions that are specific to your program.

How It Works

  1. You and/or your department would host an info session in your area and your programs would be the main attraction, but we can assist you with the planning of the event. Below are some things that should be considered as you think through the process:
    1. Schedule a room (preferably in your building) and a time that will accommodate both faculty and interested students, e.g., if you are targeting a population that may work full-time, then you will want to consider hosting an info session in the evening.
    2. Make sure the faculty is on board to attend the event. There is nothing worse than hosting sessions and students feeling as though they could have just gone to the website and discovered the same information.
    3. Utilize your current students and recent alums. Potential applicants want to hear from past and current students to gain a student perspective.
    4. Although not required, light refreshments are encouraged.
    5. We encourage you to keep your info session to an hour (90 minutes maximum if you include a meet and greet or a fair-style setup). Be mindful that some of these students have jobs, class, or other obligations.

Who to Contact

Contact Graduate Recruitment (sebern.coleman@unlv.edu) to discuss strategies for building an info session.

Provide a campus tour

Benefits

Scheduling a campus tour that caters to the expectations of the graduate applicant is a great way to showcase the services and accommodations provided to graduate students, market your program, and build rapport with graduate applicants.

How It Works

You and/or a representative from your department would collaborate with Graduate Recruitment to schedule a campus tour that works best for the student(s) and you or your staff. Once receiving the information on the student(s), we will send an email (or phone call) with directions to the campus, where to meet, and provide a campus tour upon arrival. Immediately following the tour, we escort the applicants to your area for the second part of the visit (unless the Graduate Recruitment representative is meeting the student(s) after he/she/they meet with you; in which case, we will provide a tour and conclude at FDH before bidding them farewell). Please note that tours may vary and are customizable to meet the student’s expectations. We also cater to group tours.

Who to Contact

Contact Graduate Recruitment (gradrecruitment@unlv.edu) to schedule a tour for your students. To discuss strategies on how to maximize your tour, please email sebern.coleman@unlv.edu.

Add a request for information (RFI) form on your webpage

Benefits

You and your department can increase prospect opportunities by adding a “request info” button on your webpage. Ninety-two percent of graduate students say they learn about an institution by visiting the website (NAGAP, 2012). This is a great way to communicate directly with inquiring students interested in your program.

How It Works

Our Graduate Systems team will build you a replica of the RFI form that is on the UNLV Graduate College website. Students will provide their name, email address, and select a program that is housed in your area. You will be able to craft a thank you message and encourage students to create a profile in the Grad Rebel Gateway (see “Email prospective students through the Graduate College’s Marketing Cloud”). In addition, you can track students from the time they complete the department RFI through the admissions lifecycle.

Who to Contact

Contact Sebern Coleman (sebern.coleman@unlv.edu) or Kara Wada (kara.wada@unlv.edu) to request an RFI form, and they will work with Graduate Systems to set it up.

Host a virtual international presentation via CollegeWeekLive (CWL)

Benefits

CWL provides an online platform for faculty and staff to speak with students from all over the world, including 190 countries and territories. This is our primary way to communicate with potential international students. The website provides a resource for students to connect with graduate admissions and recruitment, as well as a way to interact with us through virtual fairs, online chat, and live-video webcasts.

How It Works

With CWL, the UNLV Graduate College is be able to offer a more personal and exclusive experience for prospective international students. As a department, you are able to not only participate in any of our four virtual fairs throughout the year, but also host your very own department info session. Sessions are one-hour long and can either be prerecorded or live-streamed. We can send invites to students advertising your session and publish on our CWL webpage. We will track the inquiries logged in the session and upload them to our Marketing Cloud so we can continue communicating with these prospects.

Who to Contact

Email lori.filippo@unlv.edu to schedule an appointment and discuss options for participating in the virtual fair or hosting your own session.