The College of Liberal Arts’ University Forum Lecture Series presents "Quinceañera Style and the Rise of Conspicuous
Consumption Citizenship," a talk by Rachel V. González-Martin, Assistant Professor, Department of Mexican American and Latina/o Studies, the University of Texas at Austin.
Quinceañera celebrations, which recognize a girl’s transition to young womanhood at age fifteen, are practiced in Latinx communities throughout the Americas. But in the consumer-driven United States, the ritual has evolved from a largely religious ceremony to an elaborate party where social status takes center stage. Drawing from her research into 21st-century quinceañera practice for her book Quinceañera Style: Social Belonging and Latinx Consumer Identities, Dr. González-Martin will discuss how social negotiation and consumerism function in the coming-of-age celebration and the impact of normalizing spectacles of luxury in Latinx communities.
Co-Sponsored by the Departments of Interdisciplinary, Gender, & Ethnic Studies and the Department of Sociology