Please join the College of Liberal Arts for the University Forum Lecture "How Jay Sarno Invented Modern Las Vegas," a talk by David G. Schwartz, director, Center for Gaming Research, UNLV.
Drawing on his recent biography of Jay Sarno, "Grandissimo: The First Emperor of Las Vegas," Schwartz will tell listeners how Sarno changed Las Vegas with his two casinos, Circus Circus and Caesars Palace. He gave guests drama and fantasy in a world where, for a weekend at least, they could be the center of attention. Grandissimo, Sarno’s unbuilt project, anticipated the mega-resort era by a decade and shows just how far the hotel man was ahead of his time. Alternating details from Sarno’s personal life (he was a compulsive gambler prone to the worst excesses of Las Vegas) with descriptions of his design contributions will put his pivotal role in Las Vegas history into context.