Amisha Gandhi is currently Vice President, Influencer Marketing & Communications for SAP Ariba and SAP Fieldglass. She leads the PR, AR, Influencer Marketing and Advocacy teams. Previously with SAP, she created the Global Influencer Marketing program and took it from pilot to a full scale global function across SAP - with the purpose of driving influencer marketing across the entire customer journey from awareness to demand-gen to advocacy.
Amisha has worked in marketing communications and social media roles in Silicon Valley for the past 15 years with startups and notable brands such as Citysearch.com (USA Networks), HP, Google, Accenture, Merrill Lynch, VISA and Time-Warner. Amisha is often quoted in industry press and speaks about digital and influencer marketing around the world. Some speaking engagements in the most recent two years include: Fifteen Seconds Festival (Austria), The Edge (Copenhagen), Native Advertising World (Berlin), B2B Marketing Forum , Social Media Marketing World , Content Marketing World, Growth Marketing, among others. Amisha has a passion for sci-fi movies, tech gadgets and is always seeking out the next big thing trend. @amishagandhi