Seminar: Finding New Ways to Integrate Immunization into Existing Health Promotion Interventions for Health Disparity Populations

Presented by Paula M. Frew, PhD, MA, MPH

Assistant Professor of Medicine, School of Medicine

Assistant Professor of Behavioral Sciences & Health Education, and Global Health, Rollins School of Public Health, Emory University

Abstract

Adult immunization rates remain suboptimal in the US; racial and ethnic minorities, immigrants, pregnant women, and special populations such as young men who have sex with men (YMSM) ≤26 years old are especially vulnerable to an array of vaccine-preventable diseases (VPDs) such as hepatitis A (HAV) and B (HBV), human papillomavirus (HPV), influenza, and meningococcal disease. Many of those who are vulnerable to vaccine-preventable diseases are not made aware of the need for and benefits of recommended adult immunizations, nor the consequences of foregoing or delaying vaccination. This presentation will highlight how Dr. Frew has conducted behavioral research, developed health communication interventions, and developed lasting partnerships to promote immunization within the context of the lives of those who are most in need. This presentation will focus on how these “translational” behavioral-communication public health interventions are making a significant impact on health programs and policy. The presentation will highlight the utility of developing targeted messages for delivery via communication campaigns, social media, and apps in a holistic manner that establishes immunization as a norm in communities and as a component of preventive public health practice.