Retail Sports Book Operations


May. 3, 2021, 8am to 12pm

Office/Remote Location

A globe with multiple flags on it.


New jurisdictions implementing sports betting into their casino environment face unique operating challenges. How do you successfully conceptualize, build, staff and operate a modern-day retail sports book? UNLV International Center for Gaming Regulation has the answers.

UNLV houses the only academic institute that has focused on the gaming industry for over 25 years. We are excited to again host the Retail Sports Book Operations seminar.

Agenda Topics Include:

  • Layout, Staffing Model and Structure
  • Systems Administrations - Title 31, MTLs, SARs, KYC, Reporting
  • Types of Players – guest speaker Rufus Peabody
  • Trading – guest speaker Aaron Kessler – terminology, line generation and movement
  • Ways to Bet – OTC, kiosk and mobile
  • Odds and Ends - promotions, internal controls, procedures, social media

This is a live online presentation. For best results and engagement, please use a computer with a camera, headphones, and microphone.

Education Partners:

John Lukasik is currently a Sports Betting Operations Manager with IGT and is former Director of Race, Sports, and Esports for Caesars Entertainment since March 2018, where he oversees operations at the Linq, Cromwell, and Flamingo. He brings with him nearly a decade of experience in the gaming industry, where he has worked primarily in gaming operations.

Rufus Peabody is a professional sports analyst who worked as a statistical analyst for Las Vegas Sports Consultants, the largest and most influential oddsmaking company in the world. He has a B.A. in Economics from Yale University, where he wrote his senior thesis on inefficiencies in performance evaluation in the Major League Baseball betting market.

Aaron Kessler brings with him over 15 years experience in the sports betting industry. In 2007, he pioneered the “Game of the Year” bets, which became instantly popular, and inspired other sportsbooks to offer the bets as well. In 2017, he was promoted to Assistant Director, and then Director in 2018, a position which he currently holds at the Golden Nugget in Las Vegas.

Vik Shrestha is Senior Director of Business Development at IGT PlaySports based in Las Vegas, NV. He leads commercial strategy and growth for IGT's fast growing sports betting vertical. Prior to IGT, he was Director of Business Development at William Hill, and he also held business development focused roles at Sega Sammy and GLI.



Admission Information

RSVP Online

Additional Details

  1. In the event a course is canceled, registrants will be notified as soon as possible and receive a full refund of their registration fee.
  2. A service fee of Twenty Percent (20%) will apply to all participant initiated cancellations received three or less days prior to the event.
  3. All cancellations and refund requests must be made in writing. Refunds granted for credit card charges will be credited to the original account charged. No refunds will be given in the event of “No Shows.” Refunds may take up to 3 weeks for processing.

For additional questions, please contact Craig Ferreira, Operations and Marketing Manager, International Center for Gaming Regulation: or 702-895-2445.

Contact Information

UNLV International Center for Gaming Regulation
Craig Ferreira

External Sponsor

The International Center for Gaming Regulation is one of three research centers within the International Gaming Institute, on the campus of the University of Nevada, Las Vegas. The Center's mission is to promote research and learning in the areas of gaming regulation in jurisdictions around the world.