Qualitative vs. Quantitative Research: Which should you use?


Mar. 2, 2021, 4pm to 5pm

Office/Remote Location



Research data is placed in two broad categories: Qualitative or Quantitative research.  Quantitative Research refers to the systematic empirical investigation of any phenomena via statistical, mathematical, or computational methods and techniques with the goal of developing generalizable models, theories and hypotheses pertaining to phenomena. Qualitative Research deals with phenomena that are difficult or impossible to measure or quantify mathematically, such as beliefs, meanings, emotions, and symbols in order to gain deep insights into human behavior and the reasons that govern such behavior. Both are essential aspects to research studies, but answer different types of questions. How do you know which is the better approach to your own research? Join us for this informational workshop that will review both qualitative and quantitative research methods.

By participating in this workshop you will:

  • Learn about qualitative and quantitative research methods
  • Review what types of research questions are answered best with specific methods
  • Have an opportunity to discuss your own research design and seek advice from the workshop facilitator.

Professional Development Academy Program: GRC

Professional Development Academy Pillars: Research

Learning Experience: Lecture

Time Commitment: < 2 hours

Lifecycle Stage: Early-Mid Master’s, Early-Mid Doctoral


  • Natalie Pennington, Assistant Professor of Communication Studies

Admission Information

This workshop is open to graduate students. Please RSVP at least 24 hours in advance for the workshop.

Contact Information

Grad Rebel
Graduate College

External Sponsor

Graduate College