Online: Retail Sports Book Operations


Nov. 10, 2020, 7:45am to 12:30pm

Office/Remote Location

Online Event
Playing cards at a game table that has U.N.L.V. etched in the green felt.


New jurisdictions implementing sports betting into their casino environment face unique operating challenges. How do you successfully conceptualize, build, staff and operate a modern-day retail sports book? UNLV International Center for Gaming Regulation has the answers.

UNLV houses THE ONLY academic institute that has focused on the gaming Industry for over 25 years. We are excited to launch our new live Online: Retail Sports Book Operations seminar.

Agenda Topics Include:

  • Staffing
  • Layout & Technology
  • Ways to Bet
  • Ticket Writing & Supplies
  • Trading & Risk
  • Player Types
  • Betting Limits
  • Administrative Issues
  • Revenues vs Expenses
  • Collaborating with other departments
  • Odds & Ends

Education Partners

John Lukasik has been the Director of Race, Sports, and Esports for Caesars Entertainment since March 2018, where he oversees operations at the Linq, Cromwell, and Flamingo. He brings with him nearly a decade of experience in the gaming industry, where he has worked primarily in gaming operations.

Kelly Stewart, Director of Media Relations for Wagetalk and Sports Betting Insider for Bleacher Report, specializes in college football, basketball and the NFL and broke into the sports betting scene over the last couple of years as one of the world's only well-known female handicappers. Kelly has been featured on ESPN U, Fox Sports 1, E! News, CBS Sports HQ, most recently on the dock-series ‘ACTION’ on Showtime. Kelly’s articles have been featured in the New York Times and Las Vegas Review Journal. She has also been a weekly feature several radio outlets across the country.

Aaron Kessler brings with him over 15 years experience in the sports betting industry. After moving to Vegas from Chicago in 2003, a week after his 21st birthday, he followed his passion for sports by taking on a role as a ticket writer on the Las Vegas Strip. Within a short amount of time, Aaron took on additional responsibilities when he accepted a role as Supervisor in 2006 while working at the Golden Nugget. In 2007, he pioneered the “Game of the Year” bets, which became instantly popular, and inspired other sportsbooks to offer the bets as well. In 2017, he was promoted to Assistant Director, and then Director in 2018, a position which he currently holds at the Golden Nugget in Las Vegas.



Admission Information

This program is open to anyone including regulators, compliance and audit personnel and anyone working in the sports betting ecosystem who wants to learn best practices in establishing and managing a profitable sports betting business.

Additional Details

1. In the event a course is canceled, registrants will be notified as soon as possible and receive a full refund of their registration fee.

2. A service fee of Twenty Percent (20%) will apply to all participant initiated cancellations received three or less days prior to the event.

3. All cancellations and refund requests must be made in writing. Refunds granted for credit card charges will be credited to the original account charged. No refunds will be given in the event of “No Shows.” Refunds may take up to 3 weeks for processing.


For additional questions, please contact Craig Ferreira, Operations and Marketing Manager, International Center for Gaming Regulation: or (702) 895-2445.

Contact Information

International Center for Gaming Regulation
Craig Ferreira

External Sponsor

The International Center for Gaming Regulation is one of three research centers within the International Gaming Institute, on the campus of the University of Nevada, Las Vegas. The Center's mission is to promote research and learning in the areas of gaming regulation in jurisdictions around the world.