While sports is one of the ties that binds us globally, each country naturally has their own differences and cultural nuances. So, how does a U.S. brand so deeply ingrained in its own country’s athletic history become a major player around the world? Move beyond traditional American sports, tapping team, league and player partnerships to deliver relevant innovation and drive global appeal.
As the head of Brand Marketing & Strategy for Gatorade, Anuj is responsible for charting the strategic road map for accelerated brand growth over the next five years. Anuj is an eight-year veteran of Gatorade and has held various roles on the Global and U.S. Business, specifically in marketing, brand strategy and innovation. Prior to Gatorade, Anuj spent time working as a brand manager for Kraft Foods, and as a buyer for Macy’s. Anju received his undergraduate business degree from Washington University-St. Louis in 2002 and completed his MBA at the University of Chicago’s Booth School of Business in 2008.
This is a Medallion qualifying event for Lee Business School students.