Benjamin Burroughs, assistant professor of emerging media in the Hank Greenspun School of Journalism and Media Studies, will present a talk titled, YouTube Kids: The App Economy and Mobile Parenting, where Burroughs will discuss the growing relationship between media industries and the everyday viewing patterns and lives of young children.

Specifically, this presentation focuses on the development of the YouTube Kids app, with well over 10 million downloads, which seeks to capture and monetize youth attention. These channels have taken advantage of emerging mobile and tablet technologies to target very young children and infants (ages 0-5). The technologies are also a part of larger parenting practices through the watching of televisual content by children on mobile phones and tablets. The rise of mobile parenting is a confluence of digital technology, parenting practices, and the configuring of young children as a target demographic.