DIE HARD IS BACK Zoom event

When

Dec. 4, 2020, 1:30pm to 3:30pm

Office/Remote Location

Online

Description

Facilitated by Professor Clarence Gilyard, the DIE HARD IS BACK Zoom event brings together the marketing and filmmaking creatives who devised a high-octane reboot of the DIE HARD franchise to promote Advance Auto's DIE HARD batteries. The session will cover the nuts and bolts of a national advertising campaign from conception through development, production, and distribution.

Guests in the session will be:

THE MARKETING ARM (Advertising Agency)

  • Matt Williams – Senior Producer
  • Harris Wilkinson – SVP Creative/Writer
  • Nick Cernoch – Associate Director/Writer

ADVANCE AUTO PARTS

  • Jason McDonell - Chief Marketing Officer
  • NATURAL SELECTION (Production Company)
  • Amanda Mortimer - Producer
  • John Suits - Director/Editor
  • Will Stone - Cinematographer

Price

Free and open to all.

Admission Information

Email unlvfilm@unlv.edu to request the Zoom link.

Contact Information

CFA
Jennifer Vaughan

YouTube Link

External Sponsor

UNLV Department of Film and UNLV College of Fine Arts