DIE HARD IS BACK Zoom event
Facilitated by Professor Clarence Gilyard, the DIE HARD IS BACK Zoom event brings together the marketing and filmmaking creatives who devised a high-octane reboot of the DIE HARD franchise to promote Advance Auto's DIE HARD batteries. The session will cover the nuts and bolts of a national advertising campaign from conception through development, production, and distribution.
Guests in the session will be:
THE MARKETING ARM (Advertising Agency)
- Matt Williams – Senior Producer
- Harris Wilkinson – SVP Creative/Writer
- Nick Cernoch – Associate Director/Writer
ADVANCE AUTO PARTS
- Jason McDonell - Chief Marketing Officer
- NATURAL SELECTION (Production Company)
- Amanda Mortimer - Producer
- John Suits - Director/Editor
- Will Stone - Cinematographer
Free and open to all.
Email firstname.lastname@example.org to request the Zoom link.
UNLV Department of Film and UNLV College of Fine Arts